OpenForge
Tools
Figma
Adobe Suite
Sketch
As the Lead UX Designer at OpenForge, I had the opportunity to work on a variety of high-impact projects across different sectors. My role involved designing and consulting on user-centric platforms, ensuring accessibility, scalability, and seamless user experiences for both client-facing and internal applications.
Contributions
Industries
Healthcare
E-commerce
Government
E-learning
Roles
Product Design
UX Design
Introduction
OpenForge is a digital transformation agency that specializes in delivering innovative UX/UI solutions to companies across healthcare, e-commerce, and government sectors. Our goal is to create scalable, user-centered products that drive engagement, simplify complex workflows, and meet the highest accessibility standards. This case study highlights our collaborations with MedMutual, King Arthur Baking, and U.S. government platforms, as well as our internal design initiatives.
Challenge
Our clients span a variety of sectors, each with unique challenges and goals. From enhancing healthcare experiences to improving e-commerce platforms and simplifying government services, OpenForge has consistently delivered design solutions that meet industry standards and user expectations.
Project 1: MedMutual – Elevating Healthcare UX for a Better Member Experience
Product Overview
MedMutual, one of the largest health insurance providers in the U.S.
The existing member portal was outdated, with a complex user journey that resulted in frequent support queries. MedMutual needed a responsive and accessible redesign that catered to a diverse user base, providing easy access to policy management, claims, and customer service.
Challenge
Solution
Through OpenForge, I redesigned the portal with a user-first approach, creating a streamlined interface for both desktop and mobile users. We focused on:
Responsive Design: Ensuring optimal performance across devices, enabling users to manage their policies on-the-go.
Simplified Navigation: Reducing the steps needed to access vital information such as claims and policy details.
WCAG-Compliant Accessibility: Making the portal fully accessible for users with disabilities.
Impact
The redesign resulted in increased member engagement, reduced customer service tickets, and a more intuitive platform that empowered users to manage their healthcare with ease.
Reviews on the app went from 2.1 stars to 5.4 stars after the redesign engagement.
August 2021
July 2024
Project 2: King Arthur Baking – Enhancing E-commerce & Community Interaction
King Arthur Baking, a beloved brand with a deep heritage in baking.
Challenge
The client sought to revamp their e-commerce platform to boost sales and foster community interaction. King Arthur Baking needed a modern, user-friendly interface that could drive conversions while deepening the relationship with their passionate baking community.
Solution
Through OpenForge, I implemented several key design features:
Optimized Product Pages: Created high-quality product pages that emphasized both visual appeal and detailed content to guide purchasing decisions.
Interactive Recipe Portal: Introduced a space where users could share their baking experiences, leave feedback, and engage with the brand and other customers.
Community Engagement Tools: Integrated social sharing and user-generated content features to cultivate a more vibrant community.
Our work has a projection to generate a significant uptick in online sales through younger market, while also enhancing brand loyalty and community engagement, with customers returning to interact with both products and recipes.
Impact
Project 3: U.S. Government – Designing User-Friendly Public Service Platforms
Challenge
Local governments often face usability challenges with their community service platforms, such as those used for trash and snow route management and other public utilities. These platforms needed to be more intuitive for both citizens and municipal workers.
Solution
Provided design consultation aimed at improving the functionality and accessibility of these platforms:
Simplified User Journeys: We redesigned workflows to make it easier for citizens to access services like trash route information, recycling schedules, and other municipal services.
Scalable Design Systems: Created reusable design systems that could be applied across various departments to maintain consistency.
Mobile-First Approach: Ensured that the platforms were optimized for mobile use, enabling citizens to access services easily from any device.
Impact
The redesigned platforms led to higher citizen engagement and a more efficient way for communities to access vital services. Municipal workers also benefited from streamlined processes, resulting in better service delivery.
Internal Innovation: Building Efficiency Through Scalable Design Systems
At OpenForge, we also focus on internal projects to ensure that we continually improve our processes and offerings. One such initiative was the development of a reusable design system, which has streamlined our internal workflows and enhanced our ability to scale designs across projects.
Key Achievements
Website Redesign: Led the redesign of OpenForge’s internal website, ensuring that the new design reflected the company’s evolving brand identity while also improving user navigation and accessibility.
Stakeholder Meeting Leadership: Regularly led meetings with stakeholders, aligning internal teams with business goals, collecting feedback, and ensuring that all project deliverables met client and organizational expectations.
Onboarding New Team Members: Spearheaded the onboarding process for new designers and developers, ensuring that they were aligned with the design system and company workflows from the start. This allowed us to maintain high standards and accelerate project timelines.
Design System Implementation: Created and implemented a reusable design framework that could be applied across multiple projects, ensuring consistency and reducing development time.
